Introduction

The position mentioned above will soon be available in Cape Town, reporting directly to the Sales Manager. The primary objective of this role is to provide an effective merchandising service that supports seamless business operations, maintains inventory accuracy, and oversees vehicle upkeep.

Duties & Responsibilities

The main responsibilities will encompass:

• Assessing current stock levels and determining the necessary replenishment quantities as needed.
• Identifying and addressing any missing PI labels promptly.
• Retrieving stock from the storeroom in line with the aforementioned point, prioritizing the use of emergency GAP stock.
• Restocking utilized items from the storeroom and/or emergency supplies as necessary.
• Maintaining clean shelves to ensure a dust-free environment.
• Implementing stock rotation based on FIFO (first-in-first-out) principles as required.
• Scanning products to verify accurate pricing.
• Positioning PI labels to the left of the first SKU in a left-to-right arrangement.
• Labeling promotional items with appropriate flashers.
• Continuously seeking and acting on cross-merchandising opportunities.
• Executing all merchandising tasks as directed by the Company/Principles/Management.
• Ensuring that the storeroom adheres to hygienic standards suitable for storage.
• Confirming that all stock is stored correctly and taking action when necessary.
• Performing stock rotation as needed.
• Communicating with line management regarding:
  • Store stock integrity (including damaged or expired items)
  • Out-of-stock situations
  • Overstock issues
  • Safety stock alignment
• Ensuring the correct point of sale materials are displayed.
• Verifying that the appropriate products are on promotion.
• Maintaining the proper flow of stock.
• Replacing any damaged point of sale materials (no damaged POS allowed).
• Ensuring PI labels are affixed to displayed stock.
• Confirming that all displays are correctly positioned.
• Monitoring and reporting on problematic stock levels and replacing items as necessary.
• Confirm the availability of stock at both primary and secondary retail locations.
• Monitor shelves consistently throughout the day and restock as necessary.
• Remove any damaged or expired items from the shelves for collection.
• Ensure products are placed in designated areas and that barcodes are scanned appropriately.
• Complete all required documentation in accordance with store policies.
• Implement specific procedures as outlined.
• Maintain communication with line management and act according to their instructions.
• Acquire comprehensive knowledge of key products and apply this knowledge daily.
• Familiarize yourself with the maintenance of product ranges and inventory flows.
• Stay updated daily on relevant product information, KAM compliance, and store knowledge.
• Safeguard existing shelf space while negotiating for additional forward share.
• Calculate the forward share for each item in every store.
• Timely communicate promotional activities to store management and inform them about promotional products.
• Relay store feedback to line management. Conduct regular follow-ups before the launch of promotions.
• Adhere to internal and external planograms where applicable and communicate any deviations to line management.
• Make recommendations to line management as necessary. Ensure that vehicles are kept clean and organized at all times.
• Follow the vehicle service schedule as required.
• Check that graphics and decals on Namaqua vehicles are intact and visually appealing, reporting any issues.
• Perform daily checks on oil levels, tire pressure, and other relevant vehicle maintenance before use.

Core Competencies:

• Strong oral and written communication skills.
• Effective planning capabilities.
• Proficient numerical skills.
• Competent decision-making abilities.
• Excellent time management skills.
• Strong problem-solving abilities.
• Exceptional interpersonal skills.
• Creative artistic abilities.
• Experience in constructing bulk displays.
• Knowledgeable in order placement and stock management.

Other Personal Attributes:

• Detail-oriented and meticulous.
• Proactive in approach.
• Resilient under pressure.
• Friendly, patient, and supportive.
• Self-driven and trustworthy.
• Well-presented.
• Customer-focused.
• Assertive in communication.

Desired Experience & Qualifications

Minimum Requirements:

• Matric/Grade 12 Certificate.
• A minimum of 5 years’ experience in sales and marketing.
• Extensive background in FMCG, particularly within the wine sector.
• No criminal record.
• Strong interpersonal and communication skills are crucial.
• Must have reliable transportation and/or a valid South African Driver’s License.
• Preference will be given to candidates residing in Cape Town.

Package & Remuneration

• Basic Salary
  • Market-related compensation.

Namaqua Wines: Your Premier Cape Town Wine Merchandising Expert

Unlocking Wine Sales with Namaqua’s Proven Expertise

Namaqua Wines stands out in Cape Town as a trusted name in wine merchandising. With five years of hands-on experience, this company knows how to boost wine sales effectively. Their expertise is rooted in a deep understanding of both the local market and customer preferences.

The Untapped Potential of Wine Merchandising in Cape Town

Cape Town’s vibrant wine culture offers immense opportunities. However, many wineries miss out due to ineffective marketing strategies. Namaqua Wines fills this gap, making it easier for brands to connect with consumers.

Namaqua’s 5-Year Track Record of Success

Over the past five years, Namaqua has crafted successful strategies that enhance visibility and drive sales. Each initiative is rooted in data analysis, ensuring tailored approaches for various wine brands. They have transformed how wines are presented, resulting in impressive sales growth.

Why Choose Namaqua for Your Wine Merchandising Needs

• Expertise: Years of experience in the Cape Town wine scene.
• Proven Strategies: Effective, data-driven merchandising plans.
• Local Knowledge: In-depth understanding of consumer habits in Cape Town.
• Tailored Approaches: Customized strategies for each client’s unique needs.

Understanding the Cape Town Wine Market

Current Trends Shaping Cape Town’s Wine Landscape

Cape Town’s wine market is evolving. Consumers increasingly seek unique flavors and sustainable options. The market also shows a growing interest in local wines, with many patrons supporting homegrown brands.

Key Demographics and Consumer Preferences

• Age Groups: Young adults (25-35) are the largest consumers.
• Preferences: Many prefer white wines and rosés, especially during the summer.
• Buying Behavior: Online shopping for wine is on the rise, along with in-store experiences.

Analyzing Competitor Strategies in the Cape Town Market

Competitors often focus on discounts and promotions, but few leverage the power of branding through effective merchandising. Namaqua differentiates itself by combining creative displays with strategic shelf placement.

Namaqua’s Merchandising Strategies for Maximum Impact

Shelf Placement Optimization for Increased Visibility

Strategic shelf placement is vital. Namaqua ensures that products are at eye level, maximizing consumer interaction. This simple yet effective tactic can lead to higher sales.

Creative Displays and In-Store Promotions

Engaging displays attract customers. Namaqua helps brands create eye-catching setups that tell a story. Seasonal promotions and event tie-ins also drive traffic and sales.

Utilizing Data Analytics for Targeted Merchandising

Data is key to decision-making. Namaqua uses analytics to understand customer behavior, optimize inventory, and enhance marketing efforts. This targeted approach ensures brands reach the right audience.

Case Studies: Namaqua’s Success Stories

Example 1: A Successful Campaign with [Specific Winery Name]

By partnering with [specific winery name], Namaqua launched a successful campaign that increased foot traffic and sales by 40%. Innovative marketing strategies showcased the winery’s unique offerings.

Example 2: Boosting Sales Through Innovative Shelf Placement

With strategic shelf arrangements, Namaqua helped a local winery raise its visibility. This led to a 30% increase in sales over three months, proving the power of effective placement.

Example 3: Impactful Promotion Leveraging Local Events

Namaqua collaborated with local events to promote wines, leading to significant brand exposure. Consumers were introduced to new wines through tastings and special promotions, creating lasting impressions.

Building Lasting Partnerships

Collaborative Approach to Achieving Client Goals

Namaqua believes in working closely with clients. This collaborative method helps align goals and strategies for mutual success.

Tailored Strategies for Diverse Wine Brands

Each wine brand has its unique story. Namaqua customizes strategies that highlight these narratives, making brands memorable to consumers.

Open Communication and Ongoing Support

Communication is critical. Namaqua maintains constant dialogue with clients, providing updates and insights to help refine strategies and stay ahead of market trends.

The Future of Wine Merchandising in Cape Town

Emerging Trends and Opportunities

The future holds new opportunities. Emerging trends like eco-friendly packaging and online sales platforms are gaining traction. Brands that adapt will thrive.

Namaqua’s Vision for the Future of Wine Sales

Namaqua envisions a future where technology and sustainability play a central role. They aim to harness innovation while remaining committed to supporting local producers.

Embracing Sustainability and Ethical Practices

Sustainability is no longer optional; it’s essential. Namaqua promotes eco-friendly practices and ethical sourcing, making brands more appealing to conscious consumers.

Link to Application:

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Elevate Your Wine Brand with Namaqua

With a track record of success and a deep understanding of the Cape Town market, Namaqua Wines is your go-to partner for effective wine merchandising. Let’s work together to enhance your brand and achieve your sales goals.

Key Takeaways and Call to Action

• Trust Namaqua for expertise in wine merchandising.
• Experience tailored strategies that lead to increased sales.
• Join a collaborative partnership dedicated to your brand’s success.

Contact Information for Namaqua Wines

Reach out today to learn more about how Namaqua Wines can elevate your brand. Explore the untapped potential in wine merchandising and see the difference expertise makes.